Duraclean Journal of Marketing, Management and Technical Topics

Response to a Demand
There is an increasing demand in the cleaning marketplace for environmentally “green” products, especially in regard to public facilities such as schools and hospitals. In fact, in Illinois it is mandatory to use green cleaning products in schools. In response Duraclean is announcing the introduction of Nilodor’s product line “Structured by NatureTM.”

Product Line Components
The product line includes a(n):

* pre-spray
* deodorizer
* encapsulating extraction cleaner
* encapsulating shampoo/spin (bonnet) cleaner

Green Products Benefits
The Structured by Nature products allow you to effectively clean and deodorize homes and businesses with environmentally friendly “green” solutions. The benefits of being "green" are:

* improves indoor air quality
* biodegradable
* non-toxic/non-caustic
* improves worker and occupant health and safety
* low VOCs
* meets U.S. EPA Design for the Environment (DFE) “Green” standards

The “encapsulating” solutions are based on a polymer technology that is a safe alternative to traditional detergent based cleaners. Encapsulation polymers are added to the carpet cleaning solution. These polymers encapsulate the detergent and soil.

The advantage is that the encapsulated soil is suspended and dries into a light/crystalline residue which can be easily removed by normal vacuuming. The benefits of encapsulation are:

* leaves no harmful residue
* no rising required
* prevents soil wicking
* eliminates re-appearing spots
* eliminates rapid re-soiling
* shorter drying times
* carpets stay cleaner longer

Additional Product/Ordering Information

To find out more product specifics in regard to use, mixing and purchase refer to your Online Duraclean “Product Catalog." Go to the following link: http://www.duracleanfranchise.com/cgi-bin/commerce.exe?search=action&category=CHNS&keywords=all