Monday, January 7, 2008
Irl Marshall Jr. (1929-2007)
Irl H. Marshall, Jr.

Irl H. Marshall, Jr. aged 78, of Northbrook, Illinois and Carefree, Arizona died December 20, 2007 at his Northbrook home of 56 years. Born February 28, 1929 in Evanston, Illinois, he spent his early years in Racine, Wisconsin, moved to Deerfield, Illinois and attended Highland Park High School.
Irl went to Dartmouth College in June 1945, was a member of the Zeta Psi fraternity, majored in Chemistry and graduated in 1949 at age 20. He received an MBA from the University of Chicago in 1968 and a degree in Franchising from Louisiana State University in 1991.
Irl had a long and successful career with Duraclean International, Inc.
Irl held managerial positions for Montgomery Ward from 1961-1977, a major Chicago area retailer, returning to Duraclean in 1977 to become President and CEO and served in those roles until his retirement in 1998. He spearheaded efforts that moved the franchise system from the handscraftsmanship of the Foamovator to the mechanized cleaning of the Extractovator carpet cleaning machine and the Fabricrafter upholstery and drapery cleaning machine. Duraclean received patents related to both pieces of equipment.
He was one of the founders of the International Franchise Association (IFA) and was an integral part of the team that drafted its original Code of Ethics. He was a board member from 1981-1990, elected President in 1985 and served as Chairman from 1985-1986. He received the Hall of Fame Award from the Association in 2002 and created the Irl Marshall IFA Certified Franchising Executive Scholarship.
Irl’s interests outside of work included director of the Continental Illinois Bank of Deerfield, director of the BBB (Better Business Bureau) of Chicago, a member of the Chicago Crime Commission, director and treasurer of the Highland Park Hospital Board, president of the Cliff Dwellers and member of Exmoor Country Club, The University Club of Chicago and Kiwanis International. Irl and his wife Barbara had a long involvement with the Chicago Symphony Orchestra and the Ravinia Festival. He also enjoyed fishing and the sport of curling.
Irl is survived by his wife of 58 years Barbara, a daughter Alice (David) Vogler of Duxbury, Massachusetts, a son Irl H. III (Tracy) Marshall of Westcliffe, Colorado, a daughter Carol (Chris) Allen of Duxbury, Massachusetts, grandchildren Bill Vogler, Laura Allen and Jack Allen and sisters Marjorie (Robert) McCarthy of Santa Fe, New Mexico and Katharine Marshall of Fort Collins, Colorado. Irl was preceded in death by a daughter, Susan Jean Marshall (Dartmouth ’80).
A Memorial Service was held at The Village Presbyterian Church of Northbrook, Illinois on Thursday, December 27th followed by a reception at the Marshall home.
Memorial contributions should be made to the Irl H. Marshall, Jr. 1949 Scholarship Fund at 6066 Development Office, Dartmouth College, Hanover, New Hampshire 03755-3555 or ENH Hospice, 1003 University Place, Evanston, Illinois 60201.

Irl H. Marshall, Jr. aged 78, of Northbrook, Illinois and Carefree, Arizona died December 20, 2007 at his Northbrook home of 56 years. Born February 28, 1929 in Evanston, Illinois, he spent his early years in Racine, Wisconsin, moved to Deerfield, Illinois and attended Highland Park High School.
Irl went to Dartmouth College in June 1945, was a member of the Zeta Psi fraternity, majored in Chemistry and graduated in 1949 at age 20. He received an MBA from the University of Chicago in 1968 and a degree in Franchising from Louisiana State University in 1991.
Irl had a long and successful career with Duraclean International, Inc.
Irl held managerial positions for Montgomery Ward from 1961-1977, a major Chicago area retailer, returning to Duraclean in 1977 to become President and CEO and served in those roles until his retirement in 1998. He spearheaded efforts that moved the franchise system from the handscraftsmanship of the Foamovator to the mechanized cleaning of the Extractovator carpet cleaning machine and the Fabricrafter upholstery and drapery cleaning machine. Duraclean received patents related to both pieces of equipment.
He was one of the founders of the International Franchise Association (IFA) and was an integral part of the team that drafted its original Code of Ethics. He was a board member from 1981-1990, elected President in 1985 and served as Chairman from 1985-1986. He received the Hall of Fame Award from the Association in 2002 and created the Irl Marshall IFA Certified Franchising Executive Scholarship.
Irl’s interests outside of work included director of the Continental Illinois Bank of Deerfield, director of the BBB (Better Business Bureau) of Chicago, a member of the Chicago Crime Commission, director and treasurer of the Highland Park Hospital Board, president of the Cliff Dwellers and member of Exmoor Country Club, The University Club of Chicago and Kiwanis International. Irl and his wife Barbara had a long involvement with the Chicago Symphony Orchestra and the Ravinia Festival. He also enjoyed fishing and the sport of curling.
Irl is survived by his wife of 58 years Barbara, a daughter Alice (David) Vogler of Duxbury, Massachusetts, a son Irl H. III (Tracy) Marshall of Westcliffe, Colorado, a daughter Carol (Chris) Allen of Duxbury, Massachusetts, grandchildren Bill Vogler, Laura Allen and Jack Allen and sisters Marjorie (Robert) McCarthy of Santa Fe, New Mexico and Katharine Marshall of Fort Collins, Colorado. Irl was preceded in death by a daughter, Susan Jean Marshall (Dartmouth ’80).
A Memorial Service was held at The Village Presbyterian Church of Northbrook, Illinois on Thursday, December 27th followed by a reception at the Marshall home.
Memorial contributions should be made to the Irl H. Marshall, Jr. 1949 Scholarship Fund at 6066 Development Office, Dartmouth College, Hanover, New Hampshire 03755-3555 or ENH Hospice, 1003 University Place, Evanston, Illinois 60201.
Labels: Announcements, Marshall, Obituary
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