Duraclean Journal of Marketing, Management and Technical Topics

New National Team Ownership (from left): John Link, Jim Olmstead, Russell Frederick and John Kelly

As we continue to seek ways to effectively expand Duraclean's involvement in the Large Loss Arena it became evident we needed to move "The National Team" to the next level. Over the past eighteen months we had meaningful discussions with four separate groups and we presented the same agenda to each. First, we were interested in forming a Large Loss Franchise capable of responding to catastrophic events; and two, John Kelly would have some form of ownership in the new company. On Thursday May 7, 2009 we accomplished our goals and we exceeded our expectations.

The franchise was purchased by a new LLC whose owners have an unmatched resume within our industry. Actually the new company is a coalition of two successful companies and John Kelly.

The majority member is Recovery Construction Services from Roseville, Michigan headed up by John Link and Russell Frederick. RCS is one of only three companies in our industry that are ISO9001 certified.

Next, member is Jim Olmstead owner of Teasdale Fenton Carpet Cleaning & Restoration of Cincinnati, Ohio. Teasdale was one of the oldest dye houses in the United States going back to the 1830's. Both Jim's technicians and company are IICRC certified.

Both Recovery & Teasdale are over-the-road Disaster Response Teams and have worked Hurricanes Ivan through Katrina, numerous floods in New York, Boston, Cleveland, Chicago, Northern Ohio, Indianapolis plus Cedar Rapids, Iowa. Most recently both were involved in Hurricane Dolly, Hurricane Gustov, and Hurricane Ike. They bring to Duraclean a tremendous amount of Disaster Response Experience.

To these two companies we add the experience and sales capabilities of John Kelly and we believe we have a combination that will add equity to each Duraclean Franchise. Every National Disaster Event will now see the Duraclean Flag Flying from a Central Command RV and Duraclean decals on vehicles all over the area. This should translate into marketing power for each and every Duraclean Franchise that wishes to take it to their marketplace. If you have any additional questions please call Vince Caffarello.

Labels: Announcements, National Team