Duraclean Journal of Marketing, Management and Technical Topics

Using the Duraclean-BFC Website for Printing Materials




For those who have never ordered from the Duraclean-BFC Printing website you can access a tutorial that explains exactly what you need to do. Just click on the following link and log on to the website: http://bfc.onet.net/catalog/login.html.

Then look in the upper left hand corner for the link on "Tutorial" (above the heading "Catalogs"). Click on that to open a "Word" file that you can print out explaining how to navigate the site to customize, review and then order your printing materials.


Following is an example from the tutorial regarding the ordering of "direct mail" pieces. The "screens" for this example are only for reference. They are very clear in quality on the website.

Direct Mail


To begin any direct mail program, you must first create the postcard piece that you wish to mail. If you do not already know how to do so, please refer to the “Placing an Order” section or call your CSR for help.

1. Once you have reviewed and approved your postcard layout, you will be prompted to the mailing list creation portion of the site. Please refer to the image below.


2. IT IS IMPORTANT TO NOTE THAT IF YOU DO NOT WANT TO MAIL YOUR POSTCARD, PLEASE SELECT THE DROP SHIP BUTTON. THIS WILL OVERRIDE THE MAILING LIST CREATION AND SEND YOU TO THE ORDER SUMMARY.


3. There are several options to pick from when creating your mailing list:
   a. Purchase Mailing List-this option is the most commonly used. From here, you can select the zip codes that you would like to mail to. You can be as broad or specific as you like and can sort by demographics, phone numbers, lifestyles, behaviors, etc.
   b. Business Mailing List-Allows you to mail to businesses only, within a zip code.
   c. New Homeowner-Allows you to mail to only new homeowners, within a zip code.
   d. New Mover-Allows you to mail to new residents in the area within the last 6 months, within a zip code.
   e. Resident Occupant-Allows you to mail to all residents within a zip code.
   f. Upload Option-If you already own your own mailing list, this allows you to upload your file to the order.


4. For this example, we are going to assume that the user is going to select the “Purchase Mailing List” option.
   a. Select the “Purchase Mailing List” and then select “continue.
   b. Select the geographic area that you wish to target. (Image below) Then click the next button.
   c. Enter the zip codes that you would like to saturate. Once you have entered the zip codes, click the Next button.
   d. You will then be asked to choose whether or not to include/exclude phone numbers or continue to customize your list. Once you have selected your options, click the next button.
   e. Review your Mailing List Summary. (Image below) It is important to note that if you would like to use the list more than once. You must check the multi-use option on the top right. To adjust the quantity, enter the number needed. Or using the Back button, adjust your sort choices. f. After you have reviewed your list, click the Next button. This will take you to the Order Summary page. From here you can review your order and select whether the mailing will go standard or first class. Click Continue and you will be directed to the Shopping Basket. Please contact your CSR if you have any questions.

Labels: Announcements; Printing Materials; BFC; Direct Mail; Tutorial