Monday, January 12, 2009
Stainmaster Treatment
The fibers in STAINMASTER brand carpet are different. They are created for beauty and performance. Made from nylon 6,6 which has unique molecular structure STAINMASTER carpet fiber is fuller, more resistant to crushing, less likely to to snag or unravel, repellent to stains and dirt and is long lasting. To further protect these multidimensional fibers from soils and stains fiber producer Invista discovered that the unique self-cleaning quality that the leaves of the lotus flower exhibit would be their inspiration for the newest technology.
Lotus Flower
By mimicking the lotus leaf's ability to prevent soil particles from sticking to its surface, Invista's specially designed LotusFX Fiber Shield technology makes it difficult for soil to stick to the carpet fibers, helping to keep STAINMASTER carpets cleaner longer. Invista claims up to 30% cleaner than other carpets based on testing of carpets of comparable construction, styles and colors. Invista is also able to use 75% less fluorinated polymer since the new chemistry improves upon the efficiency of the fluorine compounds.
A computer graphic of a lotus leaf surface showing droplet and particle suspension
With LotusFX Fiber Shield technology most liquid spills bead up on the carpet fiber's surface making it difficult for them to penetrate. This technology works to make STAINMASTER carpets easier to maintain and allows them to keep their stylish beauty. Depending upon the carpet manufacturer, the wear warranty on STAINMASTER carpet is anywhere from 10 to 15 years. Its stain and soil warranty lasts between 7 and 15 years. Invista claims that this treatment in addition to the STAINMASTER fiber allows the carpet to last up to 50% longer.
LotusFX cut-pile carpet example
Following is a link to consumer maintenance of STAINMASTER carpet: http://www.stainmaster.com/carpet-care/carpet_maintenance.jsp
Note the recommended cleaning interval of the carpet. Think about that in your marketing efforts in cleaning in addition to the fact that you have a CRI "Seal of Approval" carpet cleaning product in our Fiber-One: http://www.carpet-rug.org/commercial-customers/cleaning-and-maintenance/seal-of-approval-products/cleaning-solutions-list.cfm?product_type=0&manuf_id=0
Labels: Soil and Stain Repellents, Stainmaster, Technical, Teflon
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