Duraclean Journal of Marketing, Management and Technical Topics

#1135 Durashield Plus

Durashield Plus is now available for purchase and has been improved. The improvement is the result of a search to find a replacement for the component that makes Durashield Plus so unique in regard to freeze/thaw performance. The original component first was unavailable for a period of several months and once it did become available again the cost of it increased significantly.

In regard to those two issues Duraclean did not want to sell its franchise system a product (Durashield Plus) that would not be able to survive freeze/thaw cycles without the component which would have then added $15.00-$20.00 to the price of a gallon! In response Duraclean and our product formulator worked in conjunction to find a replacement component that would provide the proper freeze/thaw characteristics and be at least equal in soil/stain protection performance to the original formulation. After a series of investigations we were finally able to accomplish that and keep down the product cost.

Initial tests conducted show that we have met those product standards. In fact, the freeze/thaw performance exceeds what we anticipated. Before the original product would separate upon freezing but then would go back into solution once it was thawed and shaken. The revised product doesn't separate at all upon freezing and thawing. Soil and stain tests to date show at least an equal performance in regard to fiber protection.

To order Durashield Plus you can go directly to our product catalog at: http://www.duracleanfranchise.com/cgi-bin/commerce.exe?preadd=action&key=1135-1

Labels: Durashield, Durashield Plus, Soil and Stain Repellents, Teflon

# posted by The Duraclean Team @ 11:11 AM