Duraclean Journal of Marketing, Management and Technical Topics

Duraclean® will be taking its physical inventory on November 21, 24, 25 & 26. Of course, everyone will be working feverishly to complete this task as quickly and efficiently as possible. Duraclean will be closed on Thursday November 27 and Friday November 28 for the Thanksgiving holiday.

While orders can be placed during inventory, please plan your needs accordingly as goods will not be shipped or received during this time.

The last day to ship before inventory is Thursday November 20th. We will not ship again until Monday December 1st.

# 3454 Gold Standard Water Damage Tri-Fold full color on both sides personalized with your return address and contact information. See it now listed under the ‘Flyers’ tab.

# 3405 Note Cards with Envelopes, a quality set to send a note or a personal thank you. Personalize with your tradestyle and phone on the back of the card plus your return information on the envelope. See it now listed under the ‘Promotional Items’ tab.

# 3408 Thank You Letter with Durabucks printed in color. You select the amount of savings to offer your customer for referral business; the letter and Durabucks are customized accordingly! You also select three international cleaning symbols to display for your business. See it now listed under the ‘Promotional Items’ tab. You may consider using Thank You Envelope # 3404 for your mailing. See it now listed under the ‘Envelopes’ tab.

# 3532 Durabucks printed one side, one color green. You select the amount of savings and if you want an expiration date. Use to close a sale or to attract new customers. See it now listed under the ‘Promotional Items’ tab.

What’s Next?

Business Cards – watch for a high quality version of the standard Duraclean business card that can be printed on both sides giving you room to say more. Also, a restoration Duraclean business card will be available, printed two sides on heavy stock.

Flyers – a full color version of the guide to spot and stain removal is ready to make its debut. Printed on glossy stock, personalized and folded may be used as a handout or included with a mailing or thank you note. This item has been used for years but in need of a face lift!

Response to a Demand
There is an increasing demand in the cleaning marketplace for environmentally “green” products, especially in regard to public facilities such as schools and hospitals. In fact, in Illinois it is mandatory to use green cleaning products in schools. In response Duraclean is announcing the introduction of Nilodor’s product line “Structured by NatureTM.”

Product Line Components
The product line includes a(n):

* pre-spray
* deodorizer
* encapsulating extraction cleaner
* encapsulating shampoo/spin (bonnet) cleaner

Green Products Benefits
The Structured by Nature products allow you to effectively clean and deodorize homes and businesses with environmentally friendly “green” solutions. The benefits of being "green" are:

* improves indoor air quality
* biodegradable
* non-toxic/non-caustic
* improves worker and occupant health and safety
* low VOCs
* meets U.S. EPA Design for the Environment (DFE) “Green” standards

The “encapsulating” solutions are based on a polymer technology that is a safe alternative to traditional detergent based cleaners. Encapsulation polymers are added to the carpet cleaning solution. These polymers encapsulate the detergent and soil.

The advantage is that the encapsulated soil is suspended and dries into a light/crystalline residue which can be easily removed by normal vacuuming. The benefits of encapsulation are:

* leaves no harmful residue
* no rising required
* prevents soil wicking
* eliminates re-appearing spots
* eliminates rapid re-soiling
* shorter drying times
* carpets stay cleaner longer

Additional Product/Ordering Information

To find out more product specifics in regard to use, mixing and purchase refer to your Online Duraclean “Product Catalog." Go to the following link: http://www.duracleanfranchise.com/cgi-bin/commerce.exe?search=action&category=CHNS&keywords=all